L’Oreal Elvive Colour Protection Anti Brassiness Purple Shampoo 200ml

L’Oreal Elvive Colour Protection Anti Brassiness Purple Shampoo 200ml is a specialized hair care product designed to help maintain and enhance the vibrancy of color-treated hair, especially blonde, silver, or grey hair. The purple shampoo works by neutralizing unwanted yellow or brassy tones that can develop in color-treated hair, leaving it looking cooler and more vibrant.

Key Features:

• Purple Pigments: The purple formula helps counteract brassy, yellow, or warm tones in blonde or lightened hair. Purple is opposite yellow on the color wheel, so it helps neutralize those tones for a cooler, more natural blonde or grey shade.
• Colour Protection: This shampoo is designed to help protect hair color from fading, keeping your hair vibrant for longer.
• Hydrating and Nourishing: While it helps to maintain the color, it also nourishes the hair, leaving it soft and shiny.
• Suitable for: Ideal for blonde, platinum, silver, or grey hair, or any hair that has been lightened or colored.
• Gentle Formula: The shampoo is gentle enough for regular use, keeping color-treated hair in good condition without over-drying or damaging it.

How to Use:

• Apply: Lather the shampoo into wet hair, focusing on areas that tend to become brassy.
• Leave on for a Few Minutes: For maximum brassiness reduction, leave the shampoo in for 1-3 minutes (depending on your hair’s needs) before rinsing.
• Rinse Thoroughly: Make sure to rinse thoroughly to remove any excess product.