The Plum 2% Encapsulated Salicylic Acid Face Serum (30ml) is a targeted treatment designed to help with acne-prone, oily, or blemish-prone skin. Here’s an overview of its key features:

Key Features:

2% Encapsulated Salicylic Acid:
- Salicylic Acid is a beta-hydroxy acid (BHA) known for its ability to penetrate deep into the pores, exfoliating the skin and unclogging pores. This helps to prevent acne, blackheads, and whiteheads by removing excess oil and dead skin cells.
- The encapsulation technology means the salicylic acid is delivered more slowly into the skin, reducing irritation while maintaining its effectiveness. It provides a gentler yet targeted action, which is particularly beneficial for sensitive or acne-prone skin.
Blemish Control:
- The serum is designed to reduce acne, prevent breakouts, and improve skin texture, making it ideal for those struggling with spots or clogged pores.
- Regular use can help fade post-acne marks or blemishes, resulting in clearer and smoother skin over time.
30ml Size:
- The 30ml bottle is a good size for daily use, typically lasting for a couple of months depending on your usage.

Benefits:

Fights acne: The active ingredient, salicylic acid, is a well-known acne treatment, helping to clear up existing breakouts and prevent future ones.
Exfoliates: It helps to remove dead skin cells, promoting a smoother and more even skin texture.
Minimizes pores: By keeping pores clear and preventing blockages, the serum helps to minimize their appearance.
Non-drying: The encapsulation ensures the serum is gentle on the skin, reducing dryness or irritation, which can often occur with traditional salicylic acid treatments.

How to Use:

After cleansing and toning, apply a few drops of the serum directly onto your face, focusing on areas prone to acne or blemishes.
Gently massage it into your skin until fully absorbed. Follow up with a moisturizer.
Use in the evening as part of your nighttime routine, as salicylic acid can make your skin more sensitive to the sun.
If you’re new to salicylic acid, start by using it every other night to assess your skin’s tolerance.

Additional Tips:

Always apply sunscreen during the day while using this serum, as exfoliating acids can increase sensitivity to UV rays.
If you’re using other strong exfoliants or acne treatments, consult with a dermatologist before combining them to avoid over-exfoliating.

Would you like more details on how to incorporate this into your skincare routine, or any other queries about the serum?